SEARCH ENGINE OPTIMIZATION (SEO)
It’s vital for any modern business to have an online presence in today’s competitive market. Just as important is ensuring that prospective customers can actually find you on the internet. A person looking for a certain good or service is likely to start with a cursory Google search, so whether you’re creating your own online business or just want to appeal to future employers, a great skill to have in your corner is search engine optimization (or SEO).
SEO is the process of optimizing a website for search rankings, the goal being to make sure that your site is near the top of the listed results when someone plugs in relevant keywords on Google or another search engine. Most people don’t browse past the first page of search results, so it’s easy to see why this is so important for driving traffic – and potential customers – to your site, whether it’s for a local brick-and-mortar business or one that sells products and services on a national or global scale.
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Few More Trending Courses on Demand in 2019
Even if you’re not interested in creating your own website, many employers like to see a worker who knows the ins and outs of popular online content-management systems – and WordPress is by far the most popular and widely used CMS there is. This software is used for everything from blogs and online stores to top-rated news outlets and company websites. WordPress has a bit of a learning curve, however, with a wide range of design features and a myriad of available plugins, this CMS takes some skill to wield.
It’s a skill you want on your résumé, though, and these courses will bring you up to speed on how to use WordPress to build, edit, maintain, and troubleshoot sites using this CMS. Whether you’re starting your own online business, want to pitch and sell your freelance web design projects to companies, or just want to round out your résumé, this is one of the most important skills to have today.
Any one of these languages is a good place to start, with C# and Java being top choices due to their versatility. These three courses from Udemy will get you ready to start mastering code by taking you through the basic fundamentals of programming, helping you to choose the coding language that is best-suited for you and your career goals, and teaching you the basics of C# and Java — two excellent general-purpose languages for beginners.
From desktop and laptop computers to smartphones and tablets, we rely on websites for pretty much everything we do online. It should come as no surprise that arguably the most common application for those all-important coding skills is web development.
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DIGITAL AND EMAIL MARKETING
Email remains a powerful and ubiquitous tool for companies to reach their customers, and employers naturally want people who can effectively leverage this communication channel without the annoying spam tactics. These courses impart a wealth of knowledge of digital marketing using tools like MailChimp and social media, teaching you how to utilize email and other digital platforms to boost the market presence of any company — and perhaps even start a marketing business of your own. Digital marketing is one of the top skills of 2018, making it essential for any resume.
Writing is one of those underappreciated but important soft skills that many people might overlook, especially those seeking jobs in tech-related industries. Nonetheless, good writing has a relevant place in almost any line of employment — even the process of crafting a good résumé or cover letter when applying for that dream job requires the ability to clearly and concisely communicate through writing. Almost every recruiter you send your résumé to will immediately pass over it if you can’t demonstrate an ability to write.
Maybe you’re looking to get into freelance writing, start a blog, write a perfect pitch, or just want to gain a better mastery of English to make your résumé perfect. From blogging to expert-level copywriting, these courses will greatly sharpen your communication skills and pay dividends no matter your chosen career path.
Along with Microsoft Excel, mastery of Google Analytics is another industry-specific skill that employers and hiring managers will have their eyes peeled for when reading your résumé. Pretty much all websites today use Google Analytics as a comprehensive guide to track their internet traffic and gain valuable insights about their visitors and customers, so it’s easy to see why companies value it so highly for problem-solving. Learning and becoming certified in Google Analytics can show an employer that you are able to identify complex problems using critical thinking.
The first Udemy course we picked will teach you how to set up and use Google Analytics to track your web traffic, increase sales, and integrate these metrics into successful marketing campaigns, while the second will help you pass the exam needed to acquire an industry-recognized certification — the perfect addition to any résumé. This is one of those new skills that can be fairly easy to learn.
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Public speaking is something that everyone dreads, but, like writing, it’s one of those transferable skills that everybody should be good at. Even if the job description doesn’t call for public speaking skills, the ability to give a good presentation is vital whether you’re pitching an idea to your employer, heading up an important project, or just cooperating well with others in a diverse work environment. Teamwork is essential to any good business, and the ability to show leadership within a team is a trait a lot of hiring managers prioritize.
The ability to speak well and with confidence is even vital to whether or not someone will hire you, as it can make all the difference when it comes to acing your next job interview or trying to solve problems. These courses will show you how to craft a compelling speech, deliver a knockout presentation with bullet points, and persuade any audience, while also helping you to cultivate a mind-set that endows you with the self-confidence to do so. If you’re going to be a team player and a good employee, interpersonal skills are absolutely vital.
After you have written and delivered that perfect pitch and it’s time to get started on your next project, you need to actually be able to manage your time and resources effectively in order to get it done — preferably under budget and ahead of schedule (employers love that). The right set of skills and a solid work history could also eventually lead to a higher-paying project manager position. Time management and leadership skills can make all the difference both in an interview or if you’re trying to get a promotion.
Project management requires a broad set of abilities, from soft skills that help you work well with others to more technical things like resource handling and budget oversight. These Udemy courses will give you the additional skills and necessary tools while fully preparing you for the official PMP (Project Management Professional) certification exam. If you’re ever going to take any career advice seriously, it’s this — learn how to manage your time and yourself, or else talent and being a hard worker mean nothing. Project management is one of those work skills employers are always impressed by.
Original Article at DigitalTrends
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